A Handbook of Intellectual Property Management: Protecting, by Adam Jolly, Jeremy Philpott

By Adam Jolly, Jeremy Philpott

* best innovators and IP specialists supply suggestion on a number themes together with: the price of IP; eu Union vs US legislation; trading IP rights; motion opposed to counterfeiting and piracy

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The EU and the United States are two of the most commercially important markets in the world. Although built on the same concepts, the intellectual property systems of the EU and the United States have evolved to create some fundamental differences between the two. An intellectual property (IP) owner can only realize the full potential of IP assets through an understanding and respect of these variations. Patents Patent protection for inventions is available in the EU via two different routes – national patents administered by national patent offices, and European patents administered by the European Patent Office (EPO), which is based in Munich.

Brand Finance now has a presence in eight countries, including Brazil, Hong Kong, Spain, the UK and the United States. It has developed transparent and accessible brand valuation methodologies grounded in leading-edge marketing and investment practice. Brand Finance specializes in a range of services designed to maximize value in marketing and branding. These bespoke services include brand valuation, tracking, measuring, economics, strategy and communications. Brand Finance works for a wide range of blue-chip clients, conducting national and international brand valuation and strategy ឣ 28 ESTABLISHING RIGHTS _____________________________________________ assignments.

The applicant and his or her representatives have a duty of good faith and candour to disclose in the patent specification the best mode of making the invention that is known to the inventor. No key steps or features can be left out. Also, publications, products and the like that might have some relevance to the validity of the patent – known as prior art – must be notified to the patent examiner. Failure to comply with either of these requirements can render the patent invalid. If patent protection is to be sought in the United States, applicants must be open with their advisors, disclose all relevant material about the invention and the prior art, and be prepared to be patient!

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